HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasizes the importance of using the right engine oil for bikes to both, bike owners and mechanics. The new campaign is conceptualised and executed by Leo Burnett India.
HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category. HP Racer is a multipurpose engine oil for lubrication of engine, gear box and clutch in two wheelers. The brand’s new communication aims to establish the insufficiency of ‘regular’ oil, and showcases the key benefit of HP Racer’s with its differentiated and superior CSP Technology. This technology optimises the friction co-efficient, provides excellent oxidation stability and maintains sludge and varnish control.