Nykaa Summer Essentials Campaign | TOABH Case Study

TOABH partnered on Nykaa’s Summer Essentials Campaign ’26 , bringing together the right talent to translate the brand’s vibrant summer narrative into a visually engaging campaign.

Featuring Gaurika and Rada , the campaign blended beauty, lifestyle and seasonal storytelling through fresh visuals designed to celebrate Nykaa’s curated summer essentials. From casting to execution, every frame was built to reflect the campaign’s youthful energy and contemporary aesthetic.

At TOABH, we believe successful campaigns begin with thoughtful casting. Because the right faces don’t just represent a brand—they help shape how it’s remembered.

Client

Nykaa

Campaign

Summer Essentials Campaign ’26

Talent

Gaurika Rada

Services

• Model Casting
• Talent Management
• Talent Curation