Work

Campaigns

Brand campaigns cast and delivered from the roster.

01 — Featured

Nykaa Summer Essentials Campaign | TOABH Case Study

TOABH partnered on Nykaa’s Summer Essentials Campaign ’26, bringing together the right talent to translate the brand’s vibrant summer narrative into a visually engaging campaign. Featuring Gaurika and Rada, the campaign blended beauty, lifestyle and seasonal storytelling through fresh visuals designed to celebrate Nykaa’s curated summer essentials. From casting to execution, every frame was built

13 July 2026
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02 — Featured

Siddhant Choudhry | Fashion & Commercial Model | TOABH

Patience is rarely the first quality people associate with modelling. For Siddhant Choudhry, it’s where everything begins. Originally from Jaipur, his early years were shaped by sport, where discipline, consistency and resilience became second nature. Those lessons continue to influence the way he approaches both life and his creative work, reminding him that progress is

8 July 2026
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03 — Featured

The Face of Global Brands – Vicky

The Campaign Queen When you look at the landscape of modern Indian advertising, one face consistently stands out. Vicky has quietly become one of the most sought-after models for commercial, digital, and TVC campaigns, working with a portfolio of brands that most can only dream of. The Power of Versatility What makes Vicky a “dream” for casting directors? It’s her chameleonic ability to switch roles. In one week, she is the high-energy face of Fastrack and Pepe Jeans; the next, she is embodying sophisticated luxury for Titan Watches and CaratLane. Her commercial highlights include: Leading major digital and TV campaigns for Maybelline, Lakmé (Lip and Makeup ranges), Vaseline, and Glow & Lovely. Starring in TVCs for Oppo Reno 8, Infosys, and Tata Motors and collaborations with Van Heusen, Global Desi, Allen Solly, and Liva. A Global Professional Vicky’s work ethic has taken her across borders—from the bustling streets of Bangkok for a serum TVC to the desert sands of Jaisalmer for ANI Clothing. Her recent work with Nykaa and Sugar Cosmetics cements her status as a beauty icon, while her “Insta Millionaire” project with Pocket FM showcases her potential in the digital film space. The Toabh Edge Represented by Toabh,

21 February 2026
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04 — Featured

How to Hire Models for Brand Campaigns in India

How to Hire Models for Brand Campaigns in India Choosing the right model is more than finding a face for a photograph. For brands, the right talent helps communicate a product’s identity, connect with its target audience and bring a creative idea to life. Whether you are planning a fashion campaign, a beauty shoot, an e-commerce catalogue, a television commercial or a digital film, hiring the right models is an important part of the production process. If you are looking to hire models in India, here is what you need to know. 1. Identify the Type of Model Your Campaign Needs Different campaigns require different kinds of talent. Before beginning a casting search, define the look, personality and experience that best fit your brand. A clear casting brief helps an agency recommend suitable talent without wasting time on irrelevant profiles. 2. What Information Should You Share With a Modelling Agency? The more precise your brief, the easier it is to identify the right models. Ideally, share: You do not need to have every creative detail finalised before approaching an agency. A preliminary brief is enough to start a conversation. 3. Why Work With a Professional Modelling Agency? A professional agency

20 June 2020
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05 — Featured

Disha Patani Pepsi Campaign

Disha Patani’s association with Pepsi as a brand ambassador was a significant milestone in her career, showcasing her widespread popularity and appeal. The renowned Indian actress and model became the face of Pepsi India, a brand that has been synonymous with youthfulness, energy, and creativity. This collaboration not only highlighted Disha’s striking presence in the entertainment industry but also positioned her as a prominent influencer for the younger demographic. The credit for securing this significant deal goes to Toabh, her talent management agency at the time. Toabh’s expertise in negotiating brand endorsements helped Disha land not only the Pepsi campaign but also a slew of other notable deals with major brands, showcasing her widespread appeal and marketability.

11 April 2018
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