Nescafe Cold Coffee | Chill Karo, Phir Start Karo

In late 2018, Nestlé India broke new ground by roping in Bollywood’s favorite “cool girl,” Disha Patani , to be the face of their refreshed Nescafe Cold Coffee range. Marking the brand’s first major celebrity collaboration for its ready-to-drink line, the campaign, titled “Chill Karo, Phir Start Karo,” was designed to resonate with the high-energy, digitally-driven pulse of Gen Z.

The visual direction captures a moment of pure, urban effortless style. Set against a vibrant blue backdrop that mirrors the crisp coolness of the product, Disha is seen in a quintessential edgy-meets-feminine look. She wears a soft millennial pink crop top paired with distressed denim cut-offs and a black leather biker jacket, perfectly anchoring the “Iced Latte” aesthetic.

The campaign’s creative execution emphasized hitting the pause button on social media stress to “reboot” with a chill buddy. This high-octane feature was not just a commercial but a lifestyle statement, showcasing Disha as the ultimate youth icon for a generation that values both hustle and the perfect “chill scene”.

Credits

• Talent: Disha Patani | Represented by TOABH
• Campaign: Nescafe Cold Coffee (“Chill Karo, Phir Start Karo”)
• Release Date: September 2018
• Styling: Aastha Sharma
• Hair: Amit Thakur
• Makeup: Sonam Chandna Vaswani