Puma “Do You” | The Velvet Rope Collection

In October 2017 , PUMA India launched a high-intensity campaign featuring their ambassador, Disha Patani , to unveil the Velvet Rope collection. Under the global “DO YOU” umbrella, the campaign was designed to inspire women to find their own “brave” and own their story.

Captured in a raw, industrial setting, Disha showcases her background as a dancer and gymnast, wearing the collection’s signature black and copper-gold performance gear. The visual emphasizes strength and unapologetic confidence, cementing Disha’s position as a premier fitness icon.

Credits

• Talent: Disha Patani | Represented by TOABH
• Photographer: Colston Julian
• Styling: Prasad Karkera
• Makeup: Flavia Giuliodori
• Agency: DDB Mudra
• Campaign Release: October 2017